Ville de Montreal
The Bureau d’intégration des nouveaux arrivants à Montréal (BINAM), part of the Ville de Montréal, is dedicated to aiding newcomers in seamlessly integrating into both the society and economy of Montreal. They emphasize the inclusion of immigrant and racialized individuals, aiming to create a welcoming and diverse environment within the city. The office actively collaborates with various multi-sectoral entities, including community groups, institutions, research organizations, and businesses, forming partnerships that are vital to their mission and outreach efforts.
Understanding the importance of visual storytelling in conveying impactful messages, the insight was to create a comprehensive video campaign. By highlighting the collaborative efforts and community engagements, BINAM aimed to shed light on their commitment to fostering a welcoming environment for newcomers and diverse communities in Montreal.
17 x 4-minute videos
We collaborated with BINAM to develop a compelling video campaign featuring 17 unique videos, each focusing on a different foundation. These videos effectively showcased the diverse community work carried out by BINAM across the Montreal region. The content was meticulously crafted to highlight the partnerships and the positive impact of their initiatives on the lives of newcomers and racialized individuals.
The video campaign had a significant impact on BINAM's outreach and communication efforts. The visually appealing and informative videos effectively communicated BINAM's dedication to integration and inclusivity. By showcasing their collaboration with various foundations and the resulting community work, the campaign garnered increased awareness and support for BINAM's mission. It successfully highlighted the positive contributions of BINAM in aiding newcomers to integrate into Montreal's society and economy, fostering a sense of community and unity.