JED Lab Sports Management partners with athletes at pivotal moments in their careers, helping translate performance into visibility, influence, and long-term value. Our work focuses on building momentum that extends beyond competition and delivers measurable impact. ⸻ Jaad Belgaïd — Global Branding Launch JED Lab led the global branding and media launch of Jaad Belgaïd, positioning him as an emerging international figure in elite judo. The campaign combined strategic storytelling, platform-native content, and performance-driven distribution across social and digital channels. By aligning athletic results with a clear personal narrative and consistent visual identity, the launch established Jaad as both a high-performance athlete and a compelling global brand. Campaign impact: • 10+ million views across all platforms • Multi-market reach spanning North America, Europe, Africa, and the Middle East • Significant growth in athlete recognition, engagement, and inbound partnership interest • A scalable brand foundation supporting competition, sponsorships, and long-term career development This campaign demonstrates JED Lab’s ability to move beyond traditional athlete promotion — building brands that resonate globally and endure beyond individual events.