Techo-Bloc
Docu-Series
Techo-Bloc stands as the premier manufacturer of cutting-edge concrete paving products in North America, specializing in an array of offerings like pavers, slabs, retaining walls, steps, caps, and edges. Renowned for innovation and quality, Techo-Bloc is committed to advancing the industry by producing top-notch concrete solutions.
Details
Insights
Recognizing the potential of educational videos, the insight was to develop a series of videos that employed Virtual Reality (VR) and short storytelling to engage and educate the audience. By showcasing the application, benefits, and proper usage of Techo-Bloc's products, these videos aimed to enrich the client experience and knowledge base.
30 x 7 min videos + 17 x VR videos
Solution
JED Lab Productions partnered with Techo-Bloc to create an impactful educational video series. This series featured a combination of VR and short storytelling videos, effectively demonstrating the range and utility of Techo-Bloc's concrete paving products. The content included explanatory videos detailing product usage, how-to videos illustrating construction techniques, and do's and don'ts to ensure optimal outcomes.
Storytelling VR experience
Impact
The educational video series produced by JED Lab Productions had a significant impact on Techo-Bloc's client engagement and product understanding. The innovative use of VR and storytelling effectively conveyed complex construction concepts and product applications in an engaging manner. The videos played a crucial role in educating Techo-Bloc's clients, enabling them to make informed decisions and utilize the products effectively. The campaign successfully enhanced the brand's image as a leader in the industry, solidifying Techo-Bloc's position as a go-to source for innovative concrete paving solutions.
3-month timelapse
