F1 Puma Motorsport
F1, Sports
F1 Abu Dhabi Grand Prix 2025 | PUMA From dusk to checkered flag. A cinematic snapshot of the Abu Dhabi finale—speed, emotion, and culture—crafted for global audiences. 2.1M views and counting.
Details
Insights
F1 fans don’t just want race results—they want emotion, access, and speed. Releasing content while the adrenaline is still high is critical to maximizing global reach and engagemen
60 second ad
Solution
We deployed a lean, on-site production team with a real-time storytelling workflow, combining cinematic capture with rapid post-production. Footage was edited overnight and delivered within 24 hours of the race finish, optimized for social and global distribution.
20 sec teaser
Impact
The film went viral, generating 2.1 million views organically, reinforcing PUMA’s presence at the season finale and proving that speed, storytelling, and craft can coexist at the highest level.
4 days of shooting
