British American Tabacco
Event Coverage
BAT, a prominent multi-category consumer goods company, is a global leader in providing a diverse range of tobacco and nicotine products to millions of consumers worldwide. As an industry front-runner, BAT continuously strives to innovate and introduce new offerings to cater to the evolving needs and preferences of their vast consumer base.
Details
Insights
Understanding the impact of immersive visual content in creating lasting impressions, the insight was to create a captivating event video that would effectively showcase the product launch event. By providing a glimpse into the event's essence, location, and the new product, BAT aimed to garner excitement and anticipation among their employees, partners, and stakeholders.
Event coverage
Solution
We collaborated with BAT to create a dynamic event video that highlighted the product launch event. The video showcased the picturesque setting of Montreal's old port, enhancing the event's appeal. It effectively captured the atmosphere, interactions, and the introduction of the new product, providing a comprehensive view of the event and the product's features and benefits.
Motion Design
Impact
The event video had a significant impact on BAT's product launch initiative. By visually encapsulating the event's essence and the new product, the video successfully generated excitement and interest among the attendees, which included employees, partners, and stakeholders. The picturesque setting further added to the allure of the event. The video served as a powerful tool to communicate the product's value and key features, contributing to a successful product launch for BAT.
2 min video
