Adrøit Atelier is a prominent brand known for its contemporary women's fashion, proudly designed in Montreal. Their collection encompasses a range of outerwear and ready-to-wear styles, with a significant portion of items proudly made in Canada. The brand boasts a strong commitment to partnering with local suppliers, as well as trusted experts overseas, aligning with their dedication to quality and authenticity.
Recognizing the impact of visual storytelling in the fashion industry, the insight was to craft a fall campaign through photography and short films. The focus was on creating compelling visuals that highlighted the uniqueness and elegance of Adrøit Atelier's designs while emphasizing their collaborative efforts with local and overseas partners.
JED Lab Productions collaborated with Adrøit Atelier to design a visually stunning fall campaign. This campaign featured photography and short films that beautifully captured the essence of the brand's contemporary fashion line. The content was strategically planned for publication on Adrøit Atelier's social media platforms, website, and printed brochures, ensuring a comprehensive reach and impact.
The fall campaign crafted by JED Lab Productions had a significant impact on Adrøit Atelier's brand presence. The captivating visuals resonated with the target audience, effectively showcasing the contemporary fashion collection and the brand's dedication to working with local suppliers and trusted overseas experts. The campaign contributed to an increased brand awareness and engagement, attracting fashion enthusiasts to explore and appreciate the unique designs and styles offered by Adrøit Atelier.