The $63 Trillion Momentum: Why JED Lab is Doubling Down on the UAE

Walking the halls of Abu Dhabi Finance Week (ADFW), you don’t just hear about the future of capital—you feel it.

The numbers being shared this week are staggering. Leaders of organizations managing over $63 trillion are currently in Abu Dhabi. To put that in perspective, that is roughly 53% of global GDP represented in a single city. At JED Lab, we spent the week immersed in these conversations, and one thing has become abundantly clear: the next big wave of growth in the UAE isn't just in traditional assets—it’s in Sports Marketing and Entertainment.

A Utopia of Long-Term Vision

One of the highlights of the week was listening to Ray Dalio discuss long-term cycles and global stability. Dalio’s description of the UAE as a "utopia" resonates deeply with our mission at JED Lab. In a world often defined by volatility, the UAE offers a rare environment of unparalleled stability and forward-thinking leadership.

We are applying that same long-term vision to the content we create. Whether we are producing high-end web series for finance firms or developing internal content for Family Offices, our goal is to build enduring brands that reflect the region’s "Falcon Economy."

Why Sports & Entertainment?

During an interview at ADFW, I was asked where the next frontier of growth lies. Without hesitation, I pointed to the intersection of sports, entertainment, and creator-led content.

From world-class stadiums and high-stakes fight nights to esports ecosystems and luxury brand collaborations, the MENA region is becoming the world’s playground. But the infrastructure is only half the story. The real value lies in the storytelling:

• For Brands: Building deep emotional connections with a global fanbase.

• For Family Offices: Growing through strategic internal and external content that establishes authority and attracts the next generation of talent.

• For Creators: Leveraging a "global playground" to build multi-platform entertainment empires.

Bridging Canada and MENA: JED Lab is Officially Local

The hallway conversations over Karak coffee and the rapid-fire deal-making are infectious. We love the speed at which this region moves.

That is why we are thrilled to officially share that JED Lab is now based in the UAE. With a growing footprint spanning from Canada to the MENA region, we are positioned to help global founders and institutional leaders think—and execute—at a global scale.

We aren't just executing campaigns; we are building the ecosystems that will define the next decade of entertainment and finance.

Let’s Connect

If you are building in the sports, finance, or entertainment space and want to turn your vision into high-impact video content, let’s talk. The stories we can tell here are just getting started.