Abu Dhabi Grand Prix

The Abu Dhabi Grand Prix is more than just the final lap of the season—it is the pinnacle of performance, luxury, and high-stakes drama. For the 2025 season finale, JED Lab was on the ground at Yas Marina Circuit, partnering with PUMA to document the closing chapter for three of the grid's most iconic teams: Scuderia Ferrari HP, Aston Martin Aramco F1 Team, and Stake F1 Team Kick Sauber.

From the Olympics to the Paddock: A Battle-Tested Team

Navigating the Abu Dhabi GP is a feat of logistics. The site is massive, the crowds are relentless, and in F1, "too late" is the same as "never."

Coming off the heels of our intensive work at the Paris Summer Olympics, our crew was already "groomed" for this level of pressure. We knew exactly how to move, how to anticipate the key moments, and how to navigate a world-class sporting event without missing a single beat.

The Global "Follow-the-Sun" Workflow

To deliver at the speed of social media, we deployed a 24-hour production engine that spanned continents:

• In Abu Dhabi: Our on-site crew captured the raw action, the celebrity energy, and the technical precision of the PUMA-sponsored teams.

• In Poland: Our dedicated editing team took the hand-off. Leveraging the time zone difference, they edited through the night while Abu Dhabi slept.

• The Result: We achieved same-day delivery of high-fidelity content, ensuring the world saw the highlights while the engines were still cooling.

The Aesthetic: Fast-Paced Meets "Creamy" Cinematic

For the 2025 finale, we wanted to push our creative boundaries. The final edit wasn't just a recap; it was a sensory experience.

1. AI-Enhanced Intro: We utilized future-gen AI tech at the start of the video to create a high-impact, surreal hook that immediately grabbed the viewer's attention.

2. Snappy Editing: To mirror the 300km/h reality of the sport, the pacing was lightning-fast and rhythmic.

3. High-End Storytelling: We balanced the speed with slow-motion, "creamy" cinematic shots that accentuated the textures of the gear, the focus in the drivers' eyes, and the vibrant colors of the Yas Marina lights.

"In F1, if you aren't evolving, you're falling behind. We applied that same philosophy to our edit—using AI to innovate and cinematic storytelling to create an emotional connection." — Jack Lafortune, Director

A Season to Remember

Closing out 2025 with PUMA at the Abu Dhabi Grand Prix was the perfect bookend to a year defined by global sports excellence. Whether it’s on the Olympic track or the F1 circuit, JED Lab is proud to bring the world’s most prestigious brands to life through premium video.

Ready for the 2026 Season?

Does your brand need a production partner that can keep up with the fastest teams in the world? From the MENA region to Europe and North America, JED Lab is ready to capture your next win.

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