Valsef Dream Big Foundation
Charity Foundation Awareness Campaign
Last summer, the Valsef Dream Big Foundation funded 60 fully-paid summer camp spots for children from newly arrived immigrant families in Montreal — a $30,000 initiative that is changing lives. In partnership with CARI Saint-Laurent and Réseau Réussite Montréal, these children are experiencing the joy, belonging, and childhood moments they often miss due to financial hardship. From soccer and swimming to trips to La Ronde, these weeks are helping kids build confidence, friendships, and a sense of home in their new community. Behind every smile is a story of resilience. Behind every moment is the reminder that every child deserves a chance to dream big.
Details
Insights
• Documentary-style cinematography to capture authentic, unscripted moments • Natural-light, observational shooting to preserve intimacy and realism • Story-first editing designed for emotional resonance across digital platforms
12 minutes mini-doc
Solution
JED Lab designed and produced a cinematic impact video focused on human-centered storytelling. Rather than leading with numbers or narration, the creative direction prioritized lived moments—movement, emotion, and connection.
60 sec teaser
Impact
The film went viral, generating 260K views, exploring the stories of families and kids during the summer of 2025, the Foundation funded 60 fully paid summer camp spots for children from newly arrived immigrant families—representing a $30,000 investment in opportunity.
4 days of shooting