SRV Canada provides a crucial service for deaf, hard of hearing, or speech-impaired Canadians by enabling them to make telephone calls using Canada VRS (Video Relay Service). This service utilizes internet and cell-phone based technologies to connect users with sign language interpreters, facilitating real-time interpretation for effective telephone communication.
Understanding that effective communication is a fundamental right for all individuals, including those with hearing or speech impairments, is essential. The insight was that demonstrating the simplicity and effectiveness of using Canada VRS could significantly impact its adoption and usage among the intended audience.
2 days of shooting
We devised a video campaign to showcase the straightforward and intuitive nature of using SRV Canada. By creating an engaging video that highlighted the ease of access and seamless communication facilitated by the Canada VRS, the campaign aimed to reach and resonate with the target audience.
60 sec x 4 videos
The video had a transformative impact on the perception and utilization of SRV Canada. By effectively conveying how effortless it is to use the service, the campaign encouraged more individuals within the deaf, hard of hearing, and speech-impaired communities to embrace Canada VRS as a vital tool for improving their communication experiences. This increased adoption amplified the reach and effectiveness of SRV Canada, ultimately enhancing accessibility and inclusivity for the target audience.
TV broadcast and Web