Agent PAIR

Corporate Commercial

Join us in the SPVM's Agent PAIR campaign, where our goal is to rally every team member to play a crucial role in welcoming and integrating our recruits. We emphasize the significance of small actions that have a profound impact on the integration of new recruits. Our secondary objective is to foster the retention of dedicated and engaged personnel.

Challenge

Challenge

Challenge

The challenge for young, new police recruits lies in adapting to the multifaceted nature of policing, developing the skills and experience required, and earning the trust and respect of their colleagues and the community they serve.

The challenge for young, new police recruits lies in adapting to the multifaceted nature of policing, developing the skills and experience required, and earning the trust and respect of their colleagues and the community they serve.

The challenge for young, new police recruits lies in adapting to the multifaceted nature of policing, developing the skills and experience required, and earning the trust and respect of their colleagues and the community they serve.

Insights

Show that the welcome she received as a student in police techniques gave her the desire to work for the SPVM.

2-minute video

Solution

Create a engaging retention video to highlight the Agent PAIR program at SPVM. The video was strategically designed to showcasing storyelling aspects real life situations of police officers going through the program.

Photography

Impact

The video served as a source of motivation and inspiration for both new recruits and existing staff. It highlighted the value of a welcoming and supportive environment. The video fostered a sense of cohesion and camaraderie among team members, as it emphasized the importance of collaboration and support within the department.

1 day of shooting