Sagard / Portage
Sagard, initiated in 2002 through the vision of Power Corporation of Canada, is deeply rooted in entrepreneurial families. Over the years, it has garnered support from prominent institutional investors, including Canada's pension plans, family offices, financial institutions, and corporations. This collaboration is driven by a shared commitment to nurturing and empowering talented entrepreneurs. Sagard has evolved into a global alternative asset manager, actively engaged in venture capital, private equity, private credit, real estate, and royalties. The company has experienced substantial growth since 2016, with assets under management surpassing $14.5 billion, a team bolstered by 300 professionals, and a diverse portfolio of over 125 companies.
Understanding the significance of effective internal communication and engagement, the insight was to create a series of internal HR videos. The focus was on delivering engaging and informative content that highlighted Sagard's journey, values, and the diverse opportunities within the organization. This approach aimed to foster a sense of belonging and alignment with the company's mission among employees.
We collaborated with Sagard to develop an impactful internal HR video campaign. This campaign included a series of videos tailored for new hires, offering insights into the company's history, values, and goals. Additionally, videos covering internal events were crafted to enhance employee engagement and a sense of community within the organization. The content was designed to effectively convey Sagard's growth trajectory and its commitment to nurturing entrepreneurship.
VC Intro min video
The internal HR video campaign had a substantial impact on Sagard's internal communication and employee engagement efforts. The informative and engaging videos successfully facilitated seamless onboarding for new hires, providing valuable insights into the company's culture and objectives. Furthermore, the videos showcasing internal events helped in fostering a sense of community and unity among employees. The campaign contributed to aligning the team with Sagard's mission and values, enhancing organizational cohesion, and fostering a thriving work environment that supports entrepreneurship and growth.