Face Coalition
Docu-series
FACE, a distinguished national and bilingual Black-led non-profit organization, is deeply committed to providing essential resources and valuable information to the Black community across Canada. The primary objective is to accelerate wealth creation for Canadians of African descent. Through strategic partnerships, including a collaboration with the Federal Government of Canada, FACE established the Black Entrepreneurship Loan Fund, a crucial initiative aimed at offering financial support to Black business owners for capital investments, working capital, and additional resources to fuel their business growth. Additionally, FACE collaborates with several other major partners to further its mission of empowering and uplifting Black Canadians in their entrepreneurial pursuits.
Details
Insights
Understanding the power of storytelling and the importance of representation, the insight was to create a compelling video series during Black History Month. The focus was on crafting narratives that highlighted the diverse and inspiring journeys of black entrepreneurs, celebrating their achievements and encouraging a sense of community pride.
Pan-Canadian Campain
Solution
We collaborated with FACE to develop an impactful video series that spotlighted black entrepreneurs and their stories. This series served as a nationwide campaign, reaching audiences across Canada. The videos were carefully curated to convey the inspiring narratives, challenges overcome, and triumphs achieved by black entrepreneurs, reflecting the resilience and determination of the community.
15-min docu videos
Impact
The video series had a significant impact on FACE's Black History Month campaign. The compelling storytelling resonated with a broad audience, shedding light on the entrepreneurial spirit within the Black community. The campaign effectively communicated FACE's mission of providing essential resources and empowering Black Canadians to thrive as successful entrepreneurs. The success of this campaign contributed to increased awareness, engagement, and support for FACE's initiatives, amplifying the positive impact on the Black community and fostering a sense of unity and determination across the nation.
Photography
