One of the most

multidisciplinary teams

in our industry

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A mindset to create game-changing initiatives

Every business has digital potential, and we are here to help you leverage that potential. The right type of innovation gives you a competitive advantage and sets your business apart.

Our strategic, experimental approach and fast execution are a solid recipe for building an innovation culture and making new digital offerings that let you keep your core business in focus.

Our recent strategic digital work
Our process

At first glance, the process we follow is simple, but it incorporates many important details that are vital to a successful innovation process.

This process can be conducted on a small scale for a few innovation ideas, or serve as the foundation for multi-programme innovation at large corporations. Whichever the case, the key is not to skip any steps while still moving at a speed suited for innovation.

Before we begin our journey together we need to understand where you are coming from and where you want to go. We get to know you, your business and your customers so that we can challenge assumptions and uncover insights to get to the core of your businesses unique needs and desires.
We can now define our destination and develop a clear map for getting there. Applying our creative thinking, we craft clear strategies that differentiate your business and meet your objectives.
Together, we explore creative concepts that bring our strategy to life, developing a unique and ownable visual and verbal identity that will transform your brand.
With our brand identity in place, we work with our own creatives in collaboration with our extensive network to shape the best team for your project, using specialist knowledge to create outcomes that move people.
A look back at the journey we’ve taken together, this stage allows us to review our performance, address key learnings and identify opportunities where we can create greater impact and amplify your brand to meet your strategic objectives.

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A mindset to create game-changing initiatives

As much as 80% of customers would rather do business with a brand or company where they can receive a more personalized engagement or experience.

Our recent Branding work

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A mindset to create game-changing initiatives

Video is by far still the most popular and most effective type of content most online and offline users would like to consume.

Up to 72% of business that successfully made use of video content for marketing claimsa high improvement in their conversion rates.

Our recent digital work

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Loyal customer creates long-time relationships

We work with brands we believe in.

Our toolbox

We insist on having the right tools to get new digital innovations out there fast. Here is a non-exhaustive list of the tools we have on hand.
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Design thinking
Agile development
Creative sprints
Digital first strategy
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PHP & Javascript
Shopify, Squarespace
React Native
Photoshop CC
Premiere CC
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Product development
Digital design
User experience
Mobile app design
User interface design
Code and web-development
User testing
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Product launches
Employer branding
Brand platforms
Digital campaigns
Film & motion graphics
Online storytelling

Let’s build something together

If you have a digital project in mind, we would be happy to have a chat about how we can help make that happen.

Let's talk Schedule a strategic session with focused on your business and its digital opportunities.

Jack Lafortune
CEO, Founder & Creative Strategist & Technology
+514 447-7900
Kate Lalic
Global Executive Marketing
+514 447-7900
JED Lab Media
Digital Agency
+514 447 7900
2727 St-Patrick,
suite #104,
Montreal, Qc,
H3K 0A3